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They have been doing things differently ever since, including customer loyalty.
Starbucks Rewards is often regarded as one of the best retail loyalty programs in existence. How a customer interacts with a loyalty program can often make or break that program.
The suggestions below are really just nitpicking the program, but there are always areas where improvements can be made.
From the explainer page, it would appear that Stars do not expire, and that once Gold Status is achieved a member is part of that group for life. In order to continue to qualify for Gold Status, a customer must earn 300 stars each consecutive 12-month period.
The other perks are great but are not exactly game changing rewards.
What customers truly desire in the Starbucks program is the chance to feel exclusive and important.
It’s these types of little additions that make a loyalty program truly elite.
When a member of the Starbucks program gets 30 Stars” in a 12 month period they achieve “Gold Level” status.
They took something that had been done the same way for decades and turned it upside down.They have created a loyal following of customers both with their customer experience and revolutionary rewards program. Starbuck’s app makes their loyalty program more interactive and more effective.The app makes it easy to see how many “stars” (points) you currently have, as well as make orders and payments right from your phone.Starbucks sells many products outside of their retail locations, including: coffee beans, tea, K Cups, and ready to enjoy drinks.Starbucks Rewards actually lets customers earn points for purchasing coffee beans outside their retail locations.
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It's a question that's been percolating for a long time, and it's finally boiled over after the allegedly racially motivated incident at a Philadelphia Starbucks recently: Can you really just hang out at Starbucks without buying anything?