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The faster they attracted users, the more useful the sites would be, Brooks says.And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
Indeed, for online purveyors of love, business is booming.
While people used to meet mostly through friends, says Reuben J.